Shipping is the final step in your buyer's experience, and it leaves a lasting impression. A beautifully made item that arrives damaged or in a flimsy envelope undermines all the care you put into creating it. Thoughtful packing protects your work, reduces the chance of returns, and often earns you positive reviews.
Handmade goods deserve extra attention when it comes to packaging. Unlike mass-produced items, your products are often one-of-a-kind, fragile, or irregularly shaped. Taking the time to pack well is worth the effort.
The packaging you use depends on what you're shipping. Here are some general guidelines by product type.
Fragile items need the most protection. Wrap each piece individually in bubble wrap or foam sheets, and fill all empty space in the box so nothing shifts during transit. Use a sturdy corrugated box rather than a thin mailer. For especially delicate items, consider double-boxing: pack the wrapped item in a smaller box, then place that box inside a larger one with padding between them.
Small items can get lost or damaged in oversized packaging. Use a padded mailer or small box that fits the item snugly. For jewelry, place pieces in a small pouch or box first, then add padding around it. This prevents chains from tangling and stones from getting scratched.
Textiles are generally durable but should be protected from moisture. Place items in a poly bag or tissue paper before putting them in a mailer or box. This keeps them clean and dry even if the outer packaging gets wet.
For framed art, use corner protectors and wrap the entire piece in bubble wrap. Ship in a box that fits snugly with minimal room for movement. For unframed prints, use a rigid mailer or ship flat between cardboard sheets. Rolling prints in a tube is another option, but some buyers prefer flat shipping to avoid curling.
Heavy items put extra stress on packaging. Use thick-walled corrugated boxes rated for the weight. Wrap items in bubble wrap or foam, and reinforce box seams with extra packing tape. If an item has protruding parts, wrap those areas with extra padding to prevent breakage.
One of the advantages of selling handmade goods is that buyers expect and appreciate a personal experience. Small touches can make your package feel special without adding much cost or time.
Avoid going overboard with excessive packaging materials. Many buyers value sustainability and appreciate minimal, recyclable packaging. Strike a balance between protection and thoughtfulness.
USPS, UPS, and FedEx are the most common carriers for small business sellers in the United States. Each has strengths depending on what you ship.
USPS is often the most affordable option for lightweight packages and offers free Priority Mail boxes. First Class Mail works well for items under one pound. USPS also delivers to PO boxes, which some buyers require.
UPS is reliable for heavier packages and offers strong tracking and insurance options. Ground shipping rates are competitive for medium to large boxes.
FedEx is another good option for heavier or time-sensitive shipments. Their packaging and drop-off locations are widely available.
Many sellers use a combination of carriers depending on package size and destination. Check rates for your most common package sizes across all three to find the best fit.
Adding tracking to your shipments protects both you and the buyer. It provides proof of delivery and lets the buyer follow their package. Most carriers include tracking with standard services.
For higher-value items, consider adding shipping insurance. USPS offers included insurance up to $100 for Priority Mail and up to $50 for Priority Mail Express. For items above those thresholds, you can purchase additional coverage through the carrier or a third-party provider like Shipsurance or Pirate Ship.
Ship your orders as quickly as possible after purchase. Prompt shipping leads to better reviews and repeat buyers. If you need a few days to prepare an order, set clear expectations in your listing descriptions so buyers know what to expect.
If something delays your ability to ship, message the buyer to let them know. Most buyers are understanding when you communicate proactively. Silence after a purchase creates anxiety and can lead to cancellation requests.
Many craft buyers care about sustainability, and your packaging choices reflect your values. Some ways to ship more sustainably:
Mentioning your sustainable practices in your shop description or product listings can resonate with environmentally conscious buyers.
© Verra Technology Corporation